Vintage packaging is all the rage these days. While there are a lot of people who try to keep everything super modern, one way to stand out is vintage packaging.
Vintage packaging is basically tapping into the elements of the past, such as old timey works of fiction, books and movies. With a lot of people moving towards modern designs, some might wonder why they should use it? Well, it’s because there’s a bit of a longing for the old times and having a new vibe towards everything. Sometimes it helps to bring technology to the next level and taps into the love for the past that some of us have.
Elements of vintage Packaging
There are a few elements that vintage packaging does really well.
The first is typography. Serif, script, and various manuscript types of lettering offers elegance and an intake feel. One example of this is Jack Daniels, which has been using the same type of font for so long. Vintage monograms are another.
As for colors, bare brown cardboard uses colors such as red and black, and even a dark blue on that. The font is very straight, and is less minimalistic, but will have a sort of luxurious sort of feel to it.
As for the packaging type, usually brown cardboard, metal tins, and even corrugated fibers may be used in vintage packaging. The goal is to have a more rustic effect so kraft, which is a popular alternative for lightweight items, might be the solution for those looking at vintage packaging choices.
Sans serif and script are the main types of fonts, and for the most part, they don't stray Benefits of Vintage Packaging too far. There might be some more old timely patterns that come along with this, and usually, it helps to build a unique perspective on everything around.
Vintage packaging is something that’s good for those brands that want to tap into nostalgia. The one detriment of this type of packaging is for a younger audience, it might not resonate. Gen alpha for example, might not feel a sort of connection. But those that are older, especially if they resonate with vintage and older clothing, will love this type of packaging.
It also offers a uniqueness. In a world where everyone’s trying to go minimalistic and modern, sometimes staying with the same old same old is the way to go. A lot of people don’t realize that in a crowded market, sometimes the best way to stand out is to do this.
Tips for Designing
When designing vintage packaging, you want to make sure that you have the aesthetics and functionality in place. For instance, if you’re selling perfumes and want to have a vintage feel to them, don’t try to forgo aesthetics. If it requires form around it, then use it. if you need to add extra protection, make sure to add this.
However, try to be as authentic as you can. use a design that resonates with the audience and try to have that as the main champion of these designs.
Overall, there are a lot of benefits and appeal of this packaging. With a lot of people feeling overwhelmed by the current state of packaging, sometimes you have to think outside the box, and a little less modern. Your minimalistic designs will definitely add a bit of charm to it, and in turn, will help you improve.
Vintage packaging is the way to go, and you will, through this, help to give that longing for the old days in your packaging.
