What makes brands different? Part of it is what you’re able to do with the purchasing decisions. But how do you figure this out? This is something that people have attempted to answer for years, and many marketing companies have attempted to understand and solve this. There is the product display psychology which plays a big part in the way you’re able to create a unique experience. The brand elements that you use with packaging actually work deep within a person’s psyche, and change how they’re responsible for certain stuff. There are certain tones, colors, and also feelings that happen when they buy something, and it can even impact the way that they look at the world. You can even dig deeper into this, and their interactions, and through this, you’re able to offer connections that build the loyalty that you’re going for.
Make the choices simple
People want different choices that are simple. Decision fatigue is something that a lot of people need to focus on, especially in our current environment, as this can determine what we eat, wear, or even use within our daily lives. These cues and displays are really good for empowering people to make the right choices. People don’t have all of the time in the world to look at the different products and making sure that there is some sort of packaging that does display the communication and offers the right sort of essence for customers to purchase will help them decide on your product rather than others.
Colors Help
Colors are really important for building trust, excitement, and also other emotions. Blue means calmness, and yellow is much louder and happier. The tones might also change the context with this and keeping this consistent is something that’s spot-on for plenty of products.
Sight isn’t the only sort of thing though. You want to make sure that they’re immersive too in other ways. Shapes are great for offering more interactive kinds of experiences that customers can know and love. QR codes for example, or store displays, are a great way to associate different products.
You also want to make sure that you create unboxing experiences that customers will want to enjoy, as that’ll help them engage with the product so much better. Custom packaging is something that can help improve the chances of them choosing your product over theirs, and overall enhances the entirety of this experience as well.
Implicit Associations
You should also focus on implicit associations too, which are basically assumptions that people have based on the displays, packaging, and the like. It’s why a lot of products have similar packaging types, and it’s a big factor on why the product tends to feel a bit similar. Snack foods love to use bright colors for instance because that creates fun, and pleasure whenever you get their packaging.
Green is used with plant packaging as it shows that the food choices are good and natural. Larger displays of packaging are great for making products feel really good, whereas a smaller type of package shows that they’re high quality, and exclusive. A brand can use this to their advantage, as this is something that a lot of psychological studies do keep in mind.
Remember though, that the context of this does inevitably matter, and you should make decisions based on what customers get from this package. You should try to make it something that they’re familiar with, because it’ll help them choose yours over other types of packaging that they may be looking at, and competitive brands as well.
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