Packaging is great for businesses, and it can improve brands, boost the current ones to new levels, and also gets rid of waste. However there are some pitfalls to watch out for, and here are the most common mistakes brands are currently making with this.
Materials Being Wasted
If you’re purchasing mailers, boxes, or whatever, the bad decisions on the materials used will impact the mistakes that you make. Unlike normal packaging, this is definitely less likely to be refunded or returned. You also must consider the materials that you need and get rid of anything that’s in excess. While it may seem like a good practice to get more than you should, never go too crazy with this, or else you’ll be stuck with leftovers. You should also keep this in mind when choosing extras, including void filler, since you need to figure out whether or not anything needs to be taken out or not.
Bad Box Sizes
The right box size plays a major part in the way that you put together orders. Fi the boxes are too big, it will damage the products, and the extra order costs will be put in the void filler that you purchase.
If it’s too small, it will not be able to be used period.
If you’re buying custom boxes, you also should check to see if the retailer can replace and return. You should try to be mindful of the boxes, get the right size, and if they are not, you should figure out other uses, and make sure that all boxes fit the needs of the business.
Spelling and Grammar Errors
You need to make sure that there aren’t any typos or errors when you’re printing out information for order. S small typos, including your slogan and mission statement may not seem like a major deal, but it looks bad in the eyes of customers.
Remember that once the packaging has been produced, it can’t be taken away, and it will cost money and time to fix the mistakes, even if you can replace it.
If you’re not sure whether or not the sentences and words Fitr the business, you should use a spelling and grammar tool, and also have someone else proofread all packaging copy for any other errors at hand too.
Bad Label Readability
You may be able to red it, but if you’re printing it on a tiny label, that may not be the case. Try to go for a font that’s clear, and also utilizes sharp, contrasting types of colors so that you’ll be able to read it, and the reliability is consistent.
Non Eco-Friendly Packaging
This is something that a lot of people struggle with. They may get packaging materials that may seem good, but they’re not eco-friendly, so they end up in different landfills. While it may not seem like much, the opinion of the public will break down because of this.
Utilize various materials that are biodegradable and try to use paper tape and boxes that are recyclable, and make sur that you keep everything as environmentally-friendly as they can be. Remember, this matters a lot to customers, and it’s something important. These are the most common mistakes in the world of packaging, and they’re also what a lot of retailers struggle with. Try to avoid these mistakes today, and make sure that before you put this out there you do keep in mind the needs of the business, and any excess packaging options that are out there, so you can get the results that you want today.
