Artisanal Packaging Ideas

Sometimes, you need the packaging to tell a story. This is actually a very popular type of packaging, as it shows the growing demand for those handcrafted products and goods.

This is especially seen in specialty foods, handmade items, and any art that needs to be packaged. With artisanal packaging, you’re able to tell the story and also emphasize how authentic the product is.

Here, we’ll go over some ideas, and what you can do to really make the artisanal packaging connect with customers, and foster excitement for your brand. 

Going all Natural 

The biggest thing is you want to make sure that it’s natural.

Traditional and natural materials, including ceramics, wood, and glass are unique ways to create a more evocative and warm approach to the product. People like it when the products are able to connect in this sort of way.

Speaking of natural, you will want to use more natural colors as well. Warmer tones such as browns are a great one.   Consider cardboard or marbled  paper for the packaging, especially if you want to give it a more rustic sort of feel. 

Branded, But Personalized 

You also want to consider adding some branded elements. Remember, this is your packaging, so telling your story will emphasize the craftsmanship of the product within.

The same goes for personalized packages, and you will be able to show them exactly what they’re getting. Try not to make it generic or anonymous packaging, but instead, something that draws in the customer to the unique types of products that are there. 

Mention The Area or Product details 

One thing about artisanal goods is they tend to have a personalized feel to it. it isn’t made in a factory or anything, but instead, it comes from a specific area. Italian food companies that have artisanal breads, may make them in places where they originate from.

In that case, consider imagery such as drawings to represent the places where they came from. As in the case of Italian breads, a map of Italy might be a good one. You can also get a smart link set up, such as a QR code, and have it directed back to the place where it comes from. Customers can learn about the culture, and if you make this personalized, it comes from a place of love and enjoyment.

You can also put on the packaging some facts about the quality and quantity of this. mention how it’s all handcrafted, and maybe even cite the process as well. being able to tell people that this isn’t an industrial product showcases a feeling of importance, which you might not get. 

Sustainability and Transparency 

Finally, come from a point of sustainability, especially if you have some great items to consider. 

For example, transparent packaging is a good way to begin.   You can, as in the case of artisanal breads, have a simple bioplastic packaging for the bread, and then a little card at the top, telling people about what they are, and where they come from.

Being simple and even transparent for artisanal products allows for consumers to see what’s inside, and the quality of this. it bolsters the confidence when you’re buying this product, and also allows one to appreciate visually what they’re getting. It’s a great thing for a lot of people to buy.

When crafting artisanal packaging, consider all of these factors. You’d be amazed at the difference that this makes, and how, through artisanal items, you can convey a unique feel to every piece of packaging, based on the customer’s needs.

How vintage Packaging is Nostalgia and Modernity Brought together

Vintage packaging is all the rage these days. While there are a lot of people who try to keep everything super modern, one way to stand out is vintage packaging.

Vintage packaging  is basically tapping into the elements of the past, such as old timey works of fiction, books and movies. With a lot of people moving towards modern designs, some might wonder why they should use it? Well, it’s because there’s a bit of a longing for the old times and having a new vibe towards everything. Sometimes it helps to bring technology to the next level and taps into the love for the past that some of us have. 

Elements of vintage Packaging 

There are a few elements that vintage packaging does really well. 

The first is typography. Serif, script, and various manuscript types of lettering offers elegance and an intake feel. One example of this is Jack Daniels, which has been using the same type of font for so long. Vintage monograms are another.

As for colors, bare brown cardboard uses colors such as red and black, and even a dark blue on that. The font is very straight, and is less minimalistic, but will have a sort of luxurious sort of feel to it.

As for the packaging type, usually brown cardboard, metal tins, and even corrugated fibers may be used in vintage packaging. The goal is to have a more rustic effect so kraft, which is a popular alternative for lightweight items, might be the solution for those looking at vintage packaging choices. 

Sans serif and script are the main types of fonts, and for the most part, they don't stray Benefits of Vintage Packaging too far.  There might be some more old timely patterns that come along with this, and usually, it helps to build a unique perspective on everything around. 

Vintage packaging is something that’s good for those brands that want to tap into nostalgia. The one detriment of this type of packaging is for a younger audience, it might not resonate. Gen alpha for example, might not feel a sort of connection. But those that are older, especially if they resonate with vintage and older clothing, will love this type of packaging.

It also offers a uniqueness. In a world where everyone’s trying to go minimalistic and modern, sometimes staying with the same old same old is the way to go. A lot of people don’t realize that in a crowded market, sometimes the best way to stand out is to do this. 

Tips for Designing 

When designing vintage packaging, you want to make sure that you have the aesthetics and functionality in place. For instance, if you’re selling perfumes and want to have a vintage feel to them, don’t try to forgo aesthetics. If it requires form around it, then use it. if you need to add extra protection, make sure to add this.

However, try to be as authentic as you can. use a design that resonates with the audience and try to have that as the main champion of these designs.

Overall, there are a lot of benefits and appeal of this packaging. With a lot of people feeling overwhelmed by the current state of packaging, sometimes you have to think outside the box, and a little less modern. Your minimalistic designs will definitely add a bit of charm to it, and in turn, will help you improve. 

Vintage packaging is the way to go, and you will, through this, help to give that longing for the old days in your packaging.