Artisanal Packaging Ideas

Sometimes, you need the packaging to tell a story. This is actually a very popular type of packaging, as it shows the growing demand for those handcrafted products and goods.

This is especially seen in specialty foods, handmade items, and any art that needs to be packaged. With artisanal packaging, you’re able to tell the story and also emphasize how authentic the product is.

Here, we’ll go over some ideas, and what you can do to really make the artisanal packaging connect with customers, and foster excitement for your brand. 

Going all Natural 

The biggest thing is you want to make sure that it’s natural.

Traditional and natural materials, including ceramics, wood, and glass are unique ways to create a more evocative and warm approach to the product. People like it when the products are able to connect in this sort of way.

Speaking of natural, you will want to use more natural colors as well. Warmer tones such as browns are a great one.   Consider cardboard or marbled  paper for the packaging, especially if you want to give it a more rustic sort of feel. 

Branded, But Personalized 

You also want to consider adding some branded elements. Remember, this is your packaging, so telling your story will emphasize the craftsmanship of the product within.

The same goes for personalized packages, and you will be able to show them exactly what they’re getting. Try not to make it generic or anonymous packaging, but instead, something that draws in the customer to the unique types of products that are there. 

Mention The Area or Product details 

One thing about artisanal goods is they tend to have a personalized feel to it. it isn’t made in a factory or anything, but instead, it comes from a specific area. Italian food companies that have artisanal breads, may make them in places where they originate from.

In that case, consider imagery such as drawings to represent the places where they came from. As in the case of Italian breads, a map of Italy might be a good one. You can also get a smart link set up, such as a QR code, and have it directed back to the place where it comes from. Customers can learn about the culture, and if you make this personalized, it comes from a place of love and enjoyment.

You can also put on the packaging some facts about the quality and quantity of this. mention how it’s all handcrafted, and maybe even cite the process as well. being able to tell people that this isn’t an industrial product showcases a feeling of importance, which you might not get. 

Sustainability and Transparency 

Finally, come from a point of sustainability, especially if you have some great items to consider. 

For example, transparent packaging is a good way to begin.   You can, as in the case of artisanal breads, have a simple bioplastic packaging for the bread, and then a little card at the top, telling people about what they are, and where they come from.

Being simple and even transparent for artisanal products allows for consumers to see what’s inside, and the quality of this. it bolsters the confidence when you’re buying this product, and also allows one to appreciate visually what they’re getting. It’s a great thing for a lot of people to buy.

When crafting artisanal packaging, consider all of these factors. You’d be amazed at the difference that this makes, and how, through artisanal items, you can convey a unique feel to every piece of packaging, based on the customer’s needs.